
Running apparel for people who ignore the forecast.
Disregard the forecast.
Apparel built for the run you were going to do anyway.
Shop the dropAbout the label
Disregard is a running label from Tel Aviv. We make a small number of pieces and we make them for the sessions nobody posts: the 5am ones, the wet ones, the ones you almost skipped.
Every piece is cut to move, built from fabric we have run in for a season before it ships, and made by people we have met. Nothing is seasonal for the sake of it. When something sells out, it is gone until it is worth making again.
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